Drag queens inject sass into mainstream coffee culture in OUTtv viral ad
TORONTO, ONTARIO (Nov 12, 2014) – Canadian LGBT network OUTtv has created a viral sensation with the broadcast and social media short ‘Coffee Frenemies.’ The LGBT-focused ad has garnered more than 575,000 views on YouTube since it debuted on Oct. 29.
OUTtv’s in-house team conceived, developed and produced the 63-second video during Toronto WorldPride 2014 in June. It stars RuPaul’s Drag Race Season 6 favourites Bianca Del Rio and Adore Delano.
“The LGBT community is becoming a major driving force of Canadian culture. The popularity of this video is a testament to that,” said Brad Danks, COO at OUTtv. “It’s been very rewarding to create this initiative for a major brand and to have it be received so positively.”
Coffee Frenemies’ snappy dialogue and exuberant energy has made it a viral sensation. In the video, Adore and Bianca start to squabble – but a savvy serving of skinny lattes saves the day.
The video short has an exceptional audience view duration of 97 per cent with 53 per cent of views from mobile devices (smart phones and tablets).
View Coffee Frenemies on YouTube at: https://www.youtube.com/watch?v=2nzflOxrV60
Join the conversation with #CoffeeFrenemies.
For more information or interviews:
Tel: 604.874.4300 ex. 22 | firstname.lastname@example.org
OUTtv is Canada’s national LGBT television network with a compelling mix of drama, comedy, talk and award-winning movies. Original series include Sex & Violence with Olympia Dukakis, Don’t Quit Your Gay Job, and Operation: Vacation.